Roughly the TRUTH

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Cookie Inflation

January 24th, 2010 No Comments

Has your website been doing gangbusters recently? Think again. As Comscore explains, you may be just be welcoming back a single visitor with OCD.
Techcrunch is covering a mini-soap opera today starring Comscore’s web analytics business. Linda Abraham, Comscore’s CMO jumped in with some thoughts:
1) First of all, we measure Unique People rather than Unique Cookies [...]

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